Transition Time...Starting a new leg of this race

I've been doing the 20-60-40 Triathlon blog for about two years now. It started out as my one real goal in triathlon, to get the 20 minute swim, 60 minute bike, and 40 minute run. I'm faced with the reality that I can't prioritize triathlon high enough on the list to make that goal happen. And, 20-60-60 really pins me into talking about nothing but triathlon when there is so much more out there.

So, I'm branching out to a new brand name and broader topics.  On October 1, 2011, I want to completely transition to AmphibOps Triathlon. "AmphibOps" is short for amphibious operations, or the type of maneuver warfare that the Marine Corps is known for during World War II and continues today. When you think of the beach landings throughout World War II, you are thinking about amphibious operations.

The connection is that I think triathlons are an amphibious operation as far as hobbies and races go. You start in the water, hit the beach on a fast transport, and then attack the objective on foot. That describes amphibious operations as much as it does triathlon.

Where do the thoughts about amphibious operations come from? Well, I have a career in the Marine Corps that is a deep-seeded part of me, such that almost everything I do has some sort of Marine Corps angle it, specifically my thought processes and how I relate to everything.

AmphibOps Triathlon will still focus on triathlon, but it will include broader topics about the triathlon lifestyle and a healthy, active lifestyle.  I'll add more in about my family and some of my other hobbies, but everything will be tied back to triathlon in some way and might have a Marine Corps spin to it.

I know I'll have alot more to write about it! I already have about 50 topics in my mind ranging from applying Marine Corps planning to life and triathlon planning to how triathlon training impacts every aspect of my life including such things as a garden.

AmphibOps will be more for a beginning or intermediate triathlete who wants to be competitive in age-group events while maintaining a healthy balance between family, work, and triathlon. In the past six months or so, I've had people ask alot of the same questions, and I want to write more about those things that people have approached me about.

So, if (when?) you sense a change in the writing and the topics, you are noticing the shift to the AmpibOps Triathlon brand. The new website should be up and running by October 1. A basic landing page is already at  www.amphibops.com.